The “Curfew has just been lifted” teased the bank’s campaign directed at 9,500 incoming freshmen students during the 1st week of college. An on-campus “pajama party” was held at registration and rollerbladers were hired to hand out promotional literature. Incoming students were mailed paperwork to facilitate opening an account. New customers received a theme memo board, and the first 100 new account holders got imprinted shirts.

RESULT: The bank exceeded their goal of 3,000 student accounts by 2,000 for a total of 5,000 new accounts!

A manufacturer of surgical head lights launched a multi-faceted M*A*S*H theme program targeting operating nurses and distributors. Musical tubes featuring the military “charge” were sent to distributor’s homes announcing the company’s presence at an upcoming convention and inviting them to attend a banquet. At the banquet attendees received army fatigue caps and t-shirts, and decorated pad folders. Top performing distributors received helicopter alarm clocks, leather bomber jackets, and framed limited edition lithograph portraits continued with a “Hawkeye Pierce” look-alike greeting operating room nurses and posing to have his picture taken with them. Booth visitors also received army dog tags and an instant photo key chain.

RESULT: A whopping total of 620 more leads than the previous year!

The Theme was “Cruise for Safety”. It set sail with a series of events, games, prizes and promotional products. A safety passport explaining the rules of the “cruise” admitted employees on board the “USS Safe Bakersfield” to compete as teams. Safety poker and roulette teams received a playing card. Those accumulating the best hand received a merchandise award. Names of teams with no doctor-related cases were placed on the roulette wheel. Spinning the wheel determined the monthly team winner, and the members got to spin for award prizes, which included theme imprinted tote bags, emergency lights, first aid kits, stadium blankets and radio/flashlights. The team producing the best safety video won a trip to Las Vegas. All participants received a wristwatch, and could win dinner with the plant manager. Employees finishing the year without an accident or violation were eligible to win a Bahamas cruise.

RESULT: An amazing reduction of 195 lost time accidents and a 47% decrease in workers’ compensation cases saving $65,000 in claims!

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